Crafted By Tradition:

VIDEO & PHOTOGRAPHY

Since the introduction of the American cowboy, the cowboy hat has offered unrivaled support for the rancher, cowboy, and horseback traveler out West. Cowboy hats are inseparable from their Western roots yet open to all who honor a legacy of ingenuity and perseverance. This photojournalistic campaign documents the creation of cowboy hats on American soil using centuries-old techniques by artisans who have perfected their methods through over 140 years of generational mastery. Handmade in a family-owned workshop established in 1878, these cowboy hats represent a passion for the craft and a reverence for its history.